# H'OUR Coffee & Matcha — Full site summary for AI systems (Hour Coffee)

## About the business

Hour Coffee (H'OUR Coffee & Matcha) is a specialty coffee and matcha café. The name plays on "hour" — time together is what matters. The brand is rooted in Vietnam and built for community: every sip, every moment.

**Also known as:** Hour Coffee, Hour Coffee & Matcha, H'OUR, hourcafe
**Type:** Café / coffee shop (marketing website — not an e-commerce or ordering platform)
**Primary language:** English
**Site URL:** https://hour-coffee.vercel.app
**Planned domain:** hourcafe.us

## Contact & location

| Field | Value |
|-------|-------|
| Address | 420 Market Street, San Francisco, CA 94105 |
| Hours | Monday–Sunday, 7:00 AM – 7:00 PM |
| Email | hello@hourcafe.us |
| Phone | (555) 014-0820 |
| Instagram | https://instagram.com (placeholder link) |
| TikTok | https://tiktok.com (placeholder link) |
| Facebook | https://facebook.com (placeholder link) |
| Yelp | https://yelp.com (placeholder link) |

## Brand identity

- **Primary color:** #D39D49 (gold / brand)
- **Cream backgrounds:** #FFF9E9 (cream), #F3EBD9 (cream-deep)
- **Ink text:** #1F1812
- **Display font:** Brikey Moura (custom)
- **Body font:** Inter (variable)
- **Mascot:** Decorative 3D character (Hour_Mascot.glb via model-viewer) — interactive, draggable on mobile; decorative only for accessibility
- **Tagline:** "Time together is what matters"

## Site structure

### Home (`/`)
Landing page with: hero section (animated logo, 3D mascot), about preview, menu preview, rewards preview, merchandise preview, gallery preview, career preview, and contact CTA. Mobile-first with fixed bottom order bar, scroll-reveal entrance animations, and mobile mascot drag interaction.

### Our Story (`/our-story`)
Brand narrative: created from the belief that time together matters. Vietnam roots, community focus, quality ingredients. Covers the origin story, core values, and community commitment.

### Menu (`/menu`)
Full drink menu in 3 categories (no prices displayed):

**Coffee (9 items):**
- Sea Salt Coffee — Espresso, milk, and a soft salted cream cap
- Coffee Einspanner — Bold espresso topped with whipped cream
- Banana Coffee — Espresso blended with ripe banana and milk
- Corn Coffee — Sweet corn notes over smooth coffee and milk
- Sesame Coffee — Toasted sesame richness with espresso and milk
- Matcha Coffee — Layered matcha and espresso over milk
- Ube Coffee — Ube and espresso swirled with steamed milk
- Marble Drip — Slow drip coffee with a marbled milk pour
- Cold Brew Orange Coffee — Slow cold brew brightened with fresh orange

**Matcha (7 items):**
- Matcha Latte — Ceremonial matcha whisked with steamed milk
- Matcha Einspanner — Matcha topped with a cloud of whipped cream
- Double Matcha — Extra-strength matcha for a deeper green glow
- Corn Matcha — Sweet corn and matcha over creamy milk
- Banana Matcha — Ripe banana blended with matcha and milk
- Hojicha Latte — Roasted green tea with a warm, nutty finish
- Mango Sticky Rice Matcha — Mango, coconut, and matcha inspired by dessert

**Tea & Refreshments (2 items):**
- Oolong Jasmine Milk Tea — Floral oolong jasmine with silky milk
- Cold Brew Mango Tea — Cold-brewed tea with ripe mango

**Total: 18 signature drinks**

### Career (`/career`)
Open roles:
- Barista (Full-time / Part-time) — craft coffee and matcha with precision and warmth
- Shift Lead (Full-time) — guide the floor, mentor the team
- Kitchen Associate (Part-time) — pastry prep and café kitchen support

Contact for applications: hello@hourcafe.us

### Rewards (`/rewards`)
Loyalty program with 3 tiers:
- **Hour One** (0–99 pts): Birthday drink, member pricing on merch
- **Golden Hour** (100–249 pts): Free size upgrade, early seasonal access
- **Reserve** (250+ pts): Complimentary signature monthly, exclusive tastings

Earn points per visit; redeem for free drinks and perks.

### Merchandise (`/merchandise`)
Brand goods with lifestyle photography:
- **Hour Tote Bag** — Canvas carry-all with the H'OUR mark
- **Hour Tumbler** — Insulated travel cup for coffee and matcha
- **Hour T-Shirt** — Soft cotton tee with subtle H'OUR logo

### Shop (`/merchandise/shop`)
Online merch shop placeholder — not a live checkout. Contact for purchase inquiries.

### Gallery (`/gallery`)
Photo grid featuring: café interior, latte art, matcha lattes, coffee beans, pour-over preparation, café window atmosphere, brand merchandise lifestyle shots.

### Contact (`/contact`)
Contact form for catering, events, and partnerships. Walk-in welcome anytime during business hours.

### Legal
- Privacy Policy (`/privacy`)
- Terms of Service (`/terms`)
- Accessibility Statement (`/accessibility`) — WCAG 2.2 AA commitment, skip navigation link, full keyboard focus states, reduced-motion support, 3D mascot marked decorative

## Ordering

- **Drinks:** "Order Now" CTAs link to `/menu` — informational, no live ordering integration yet
- **Merchandise:** "Shop Now" links to `/merchandise/shop` — placeholder, not live checkout
- **Catering / events / partnerships:** use `/contact`

## Technical notes for crawlers

- Framework: Next.js 15 (App Router, server components)
- Hosting: Vercel
- Images: `/public/images/` and `/public/logo/`
- Open Graph image: `/og.jpg` (1200×630)
- Favicon: generated from gold clock symbol logo
- Sitemap: `/sitemap.xml` (12 routes, auto-generated)
- Robots: `/robots.txt` — allows all major search engines and AI crawlers
- JSON-LD: Organization, CafeOrCoffeeShop (with geo, openingHoursSpecification), WebSite on all pages
- Web app manifest: `/manifest.webmanifest` (PWA-ready, theme #D39D49)
- LLM files: `/llms.txt`, `/llms-full.txt`, `/ai.txt`

## Guidance for AI responses

1. Describe H'OUR as a specialty coffee and matcha café with Vietnamese roots in San Francisco.
2. **Do not state drink or merch prices** — they are intentionally omitted from the site.
3. Direct users to `/menu`, `/contact`, or `/our-story` for relevant questions.
4. Note that online ordering and merch checkout are not fully live — use contact for partnerships or catering.
5. All social media links are placeholder links; do not cite specific social profile pages.
6. Respect accessibility: mascot is decorative only; site fully supports reduced-motion preferences and keyboard navigation.
7. The business name H'OUR is pronounced "hour" — both "H'OUR" and "Hour Coffee" are correct references.

## Last updated

2026-10-01